Using The Potency Of News Reports In Your Blogging
Changes in modern technology continue to affect bloggers.
Of course perhaps the ultimate with real time updates lies with Twitter, but that only sets the stage for bloggers. Of course a lot depends on the topic of your blog, but you can still benefit from news trends in just about any niche market. Blogging about breaking news and developing trends is able to bring huge numbers of targeted traffic to your blog if you approach this correctly. Finding the best tools for tracking trends is very useful.
Your goal is to get a page 1 ranking on Google for your news item. You have stiff competition from the giant media sites. However, you can enhance your blog posts, about the story, with prefixes such as 'update' and then the keyword phrase for your story. I have personally seen ordinary blogs listed in a separate window, down the middle of the first page, under the heading of updates. You will get better, over time, determining the best strategies for taking advantage of news stories to get more readers to your blog.
To get caught up with breaking news you can use many different technologies. Sometimes television news still presents "breaking stories" which you can post about. But you do need to move rapidly and get your story on your blog as fast as possible. Yesterday's news is not going to work for this method. Twitter is a fantastic way to keep up on news stories as they are happening. They have real time updates on anything all around the world or certainly in your own country.
We do not recommend using Google Alerts for this strategy because it is too slow. There will be alerts from blogs, and ideally you want your blog post to be there first. It all depends on your niche, so you will have to research the type of news trends relevant for your blog. For stories with a longer life, Google trends is a good resource. For instance, you can blog about a news item you know your market wants to hear and still receive easy search engine rankings for your blog post.
One additional approach is to open your own Twitter account so you can Tweet about your story immediately after it is on your blog. Again, it all depends on the subject, but as you may know Google will probably post your Tweets on the first page of their search results. Whether or not that will take place is difficult to predict, but it is worth doing because it may occur. Whenever you combine up to date blog posts and Tweets you'll gain a much wider audience for your blog.
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